What's In My Food? is the Campbell Soup Company's ingredient transparency site, created so consumers can see exactly what goes into its products. Campbell's wanted it refreshed fast, and Brian's team delivered.
Campbell's is proud of the food it makes and knows consumers may have questions about the ingredients in its products. What's In My Food? was created specifically to help them find product details and ingredients.
The challenge
Campbell's supplied updated design templates and needed every page rebuilt on a very short deadline. The old site had no search at all, so tracking down a product or ingredient was a chore.
The approach
Every page rebuilt
Each page was updated to the new Campbell's templates so information is easier to find.
A custom search
A purpose built search lets visitors look up product groups and filter by category.
Browse by category
Category pages list every product in a range. Looking for soups? One click shows them all.
Screenshots
The outcome
The full redesign shipped in one week, and shoppers now reach ingredient details in a few clicks. Brian also led the Campbell Soup Company corporate site and recipe importer. More consumer brand work is in case studies, and redesign options are on the services page.
Stack
WordPress, custom search, category filtering.
